Whether you’re running a startup or leading an established company, getting your brand noticed in today’s increasingly “noisy” digital environment can be a challenge. Old marketing paradigms – which focus on traditional media buys and banner ads – simply don’t get the traction they used to, emphasizing the need for new promotional strategies.
The numbers don’t lie
Currently, all signs point towards content marketing taking the lead as 2013’s hottest advertising trend. According to research conducted by the Content Marketing Institute: