Think of big companies like the Death Star.
On the outset, it's a planet killer. But its weakness, (other than a really questionably-architected ventilation system), is that it moves at a glacial pace.
I spent 10 years running a digital agency working with these Fortune 500 giants like BMW, Best Buy and Eli Lilly.
What we don't see on the outside is how impossible it is for these companies to move internally and how we can use that lack of mobility to our advantage versus worrying about our home planet of Alderaan getting blown up.
The first thing we need to know about big companies is that their culture is almost always faced entirely inward.
That means their staff, unlike ours, spends more time co...