As a Founder, no one really understands WTF we do other than another Founder. Our lives are basically attending a bunch of events where the conversation goes something like this:

Friend: "So, how is that startup thing you're doing?"

Founder: "It's going well (not true), but our burn rate is pretty significant and I don't know if we'll be able to raise another round of cash."

Friend: "Oh, OK. So what is it that you do again?"

Does this sound familiar? Look, I've been a startup Founder for nearly 30 years and to this day most of my family thinks "I do something with computers." This is pretty standard fare, but for first-time Founders, it often feels like this bizarre version of the Matrix that we're living in where we're the only people that...