At my company we decided to get a PPC/Bid Management Platform to increase our productivity. Most of them have things we like, things we don't, but this is from "trials", "videos" and "demos" with their sales teams. I'm looking to get feedback from people that already made that decision and get their pros and cons analysis. Also this question is so I can identify who should I call in Clarity. I want to talk on the phone with as many people I can before making this decision. So if you have experience, please answer so we can have a quick call. Thanks.
One thing I considered when purchasing a PPC software management tool is my budget. A lot of these platforms are expensive so I really had to make sure they fit my budget. Some solutions out there charge by revenue share while others have a fixed monthly fee. Also, many of them have long term contracts which you will need to take into account since if you decide to break your contract, you will be paying some penalties. I haven't used the ones you mention but tried other ones myself for my online business and also I use other ones for my agency where we manage PPC campaigns for clients.
Hope this helps.
Answered 10 years ago
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