In order to provide guidance - might I ask:

-What outcome are you trying to accomplish with your marketing efforts? In other words - what are your marketing goals?

The use of components like advertising, content marketing (i.e. news writing), events, etc are all tactics that are strategically implemented to attain that / those goals.

I've run businesses where only a small handful of components resulted in massive ROI and success (i.e. provided reasonable margins and helped build a successful business).

Often, especially when resources are a governing consideration, choosing wisely (i.e. one good in-bound and one good out-bound marketing venue) is all that's needed to build the foundations of a solid business.

It might be helpful to:
1. Calculate your CAC (cost of acquisition of a customer)
2. Segment your market into (a) those looking for you / your specific solution and (b) those who know they have a problem that your solution can help
3. Based on that segmentation hypothesize WHERE that market is. Is the (a) group searching on google? Are they readers of a specific magazine / newspaper? The answer to this will direct which venue you use to reach them.
4. Pick the media / venue where you can (1) afford it based on your CAC and (2) where the ROI is projected to be the highest
5. Craft and deliver your targeted message and irresistible offer and use that media / venue to deliver it.

For more ideas and practical ways of creating an implementing a marketing strategy give me a call. And best of luck to you!