I just recently started as an intern on an innovative swedish mobile health company, and my responsibility at the moment is to handle the marketing for one of their projects: A Sleep Aid app that helps people suffering from sleeping disturbances as well as prevent people from getting it in the first place. As this internship is a 3 months trial (1 month have already passed, so only 2 more to go) I will need to show that I can bring in revenue for the company, and the quickest way for that to happen is to start collaborate with insurance companies so that the app and the service that comes with it can be available to the insurance companies clients. I have a great deal of knowledge and quite a lot of experience in marketing, but I'm very new to the area of insurance companies. The most usual treatment today for sleeping disturbances is medication, and to my knowledge there are barely any effective treatments out there (at least in Sweden.) I don't know if insurance companies differs a lot depending on what country it is. What way/s could be effective to reaching out to the insurance companies and make them interested? Any help is very appreciated! Best regards, Gabriel
Hi Gabriel, I applaud your idea to partner with insurance companies. I'm presuming that your rationale is that insurance companies could use your product as a alternative to more costly sleep medications? Just so you know I've built and sold solutions to the insurance industry for many years (mainly software and related services). I can't say I've dealt with Swedish health insurance companies but for arguments sake I'll assume they are similar to other insurance companies.
In order for your solution to be selected as an approved treatment (that they would pay for) by insurance companies, you would have to demonstrate clinical efficacy and lots of data to support the treatment. Additionally the care providers are going to have to make the ultimate decision to use your treatment. Generally speaking not many treatments that are considered holistic or natural make the list of approved treatments because they lack the rigorous clinical data proof and governmental approval that prescription drugs provide.
Have you instead thought of targeting the holistic and natural remedies market? There is a huge global demand.
Good Luck!
Answered 9 years ago
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