The key to an eCommerce strategy if you are a smaller company is simplicity. If you sell a product I would strongly recommend limiting the number of sales channels and just stick with the major ones. Depending if you currently sell through distribution or if you sell directly this may change. However, a lot of new companies like Nest thermostats stick with Amazon, Home Depot's site and BestBuy.com. Now there are only 3 eCommerce channels to monitor and manage. However, you still have enough reach to make the product available to almost anybody who would want to buy it. If you have questions about selling on or to Amazon, please contact me.