working with a software services company in Business development. How do i create a brand story to attract prospects to increase the business for my vertical? Any advise would be helpful.
I think my advice here (https://clarity.fm/questions/3426/how-do-i-put-in-place-a-business-strategy-for-a-new-vertical) also applies to this question.
To create a brand story, focus less on the brand and more on the story of your ideal customer.
What do they struggle with?
What problem are they looking to solve?
How do you solve that for them?
How do they feel before their problem is solved? After?
What happens if they don't solve it?
Why would they choose you over someone else with the same solution?
As I said before, this sounds interesting. I'd be happy to discuss more in detail and specific to your needs.
Feel free to book a call here and we can discuss your next steps.
-Shaun
Answered 8 years ago
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