Hi there,

I've been in the digital space for nearly 15 years and have helped hundreds of brands around the world answer this same question.

Based on the wording of your question alone, it seems that you may have placed a "lead magnet" into a very narrow, niche box.

You may think of traditional lead magnets like ebooks or digital downloads and want something different. But, in reality, I think you are asking about *non-traditional* lead magnets.

I've seen great success with quizzes and "value calculators" - where the visitor either challenges their preconceived notion about a topic (a quiz) or learns about opportunity cost (value calculator).

Both of these lead magnets actually position the brand (you) in a consultative light in the mind of the visitor. You are educating them, and also selling to them -- but not in a way they expect.

This is highly effective because you are leading with value -- giving them something for nothing; then offering to help them solve the "problem" they just realized they had.

I would be happy to help more or help you draft a plan that works for your goals.

All the best,
-Shaun