Questions

I am running a little business in Germany targeting teachers and schools. We offer fun and sporty adventures for school trips and other extracurricular activities. What we do is "new" so nobody is typing our services into google (example: Tablet Touren - it's a fun new interactive version of a scavenger hunt). There are no common words for when a teacher is looking for what he should do with his class on their next fieldtrip.

The best way to optimize is to combine the words for your new services with the commonly used words people use to search for services in your field on google. For example you can use Tablet Touren Fieldtrips, Shool Trips with Tablet Touren, Tablet Touren Adventures, Tablet Touren Student Teacher Sevices etc. While optimizing your web content you should do research keeping in mind your target audience and should then choose combination of right words without going sloppy. Also keep in mind that search engines do not like lots of the same word appearing over and over again and you will get penalised for it, it will also make your content appear poor putting off any visitors clicking on your site but it does not mean that you should use your keywords only once but you should use it sensibly primarily keeping you services and audience in front of you.


Answered 6 years ago

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