I have conducted a survey, and found a painful problem that I know how to solve, although it is complex. It cannot be "done for you", and can only be "done with you", or "do it yourself". I know done with you can be lucrative, but it's not for me. I would rather not consult a few people one on one for thousands of dollars. So do it yourself seems most appropriate. Hence I have two options: 1) Package the problem into an en ebook or online course, and sell it at $20-$200 Or; 2) Create an online resource (blog, online magazine, etc) build an audience of 2-3k visitors/day and 5k email subscribers slowly, and then sell to them multiple products and services (plus I can monetize the traffic with ads etc) Some facts: I am too broke to spend money on advertising. No one knows who I am in the industry and I have no formal qualifications, so the trust level is low. On the upside, I know exactly how to solve the problem, I can write killer content and I am an email marketing wizard. I am decent with SEO, and I am willing to learn. I don't expect people to see my ebook and buy it in thousands.. Unless I advertise the heck out of it and myself. And I don't have money to advertise like that. I am more than willing to take 2-3 years to build the audience before I monetize it. I am playing the long game and looking to make 20k/month consistently. Which would be smarter to do here: - Package all my knowledge into the book/course and sell for cheap Or; - Create the audience, monetize the traffic and email list. And why. Thanks!
No matter what product you are selling, you need people to see it in order to buy it.
Building an audience by sharing content for free is one way of building a future customer base without spending on advertising. It's a long term game, as you say.
If you started selling your content today, you'd struggle to find a customer base without advertising. You'd need to find buyers elsewhere - on a marketplace (e.g Udemy) or by traditional book publishing.
Hope that helps - happy to discuss further!