Questions

As a service based business, what lead generation strategies have worked for you? In my experience linkedin appears to be for job seekers and recruiters and for people sharing videos and articles. There seems to be a lot of hype about it. What do you think?

Hi,
Good question. There are many methods, but I don't want this answer to be too long so here are a few of the main ones:.
1. Ask your existing client/s for referrals. If they were happy with the work that you did, they should be happy to do so. If you feel the need, offer them a 10%/$X discount on the next project for every client they refer. This is 'win-win-win' situation because you get more clients, they get a discount, and they use your services again.
2. Ask your existing clients for a written recommendation which you can publish on your website + permission to use their logo on your website. You can offer them a link to their website which will be good for both of your SEO rankings - so another win-win.
3. Publish as much content as possible on your website. This can be about the projects you've done, potential projects, your fields of expertise (obviously you need to have a professional and trustworthy looking website). Each article/post should be about 1.5 pages (Microsoft Word). Make sure the content is adapted to your customers (so probably not too technical).
4. Create a free 'get a quote tool' - many customers check online to get an estimate of how much the project will cost. If you have an automatic online tool, this can attract a lot of customers. I have personally used such a tool and I was very impressed with the company's website and free tool.
5. Partner with organizations/companies that work with your target clients - for example: I work with lots of entrepreneurs and many of them ask me for referrals to various types of service providers. These companies give me a small percentage from my referrals (of course I only refer to companies which I know and trust as my reputation is worth more than the referral %).
p.s.: LinkedIn can be an incredible tool if used correctly.
I've successfully helped over 300 entrepreneurs and will be happy to help you.
Good luck


Answered 5 years ago

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