I have built several multi-million dollar businesses using (2) very simple questions: "What makes you say that...." and "Tell me more...." No matter what someone says to you, you just keep asking one (or both) of the questions. If you do it 4 or 5 times in a row you'll learn everything you ever...
I'd go through an inicial test phase using programmatic media buying to identify a few insights first. With that, I would probably target the most efficient channels and set up an inbound strategy to capture leads. I would also try Google AdWords, but I can see that being costly. Facebook intere...
I'll first answer this from a product and development perspective: This answer is written assuming you have done everything right to launch a product that has already established product/market fit. First, you want to fix the "leaky buckets." Brett Martin wrote a post-mortem of his startup and w...
A good question. The fact that you don't have revenue yet may be result of a number of factors. Without knowing more specific information about your product, key customer segments, your team, and other key data, it's not possible to give you a definite continue/or shut down recommendation. ...
There is certainly value in starting customer discovery interviews. And no reason to wait for the delay that creating a landing page and waiting to collect emails would take. I would just advise that you get clear on your hypotheses about who your target customer is so you talk to the right kind...
Speak at Co-Work offices + Tech Meetups + Tech Conferences. Give 100 talks (easier than you think) + monitor your App usages every 10 talks. If people flock to your App, then just keep giving talks. If they don't, then either your App requires retooling or your messaging/explanation requires r...