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Results for: Digital Advertising

You can definitely monetize your content charging an adequate ad rate. I would suggest to explore this option mostly after having built a relevant, unique and value added blog. If you manage to get qualified traffic to your blog (you can check this using any Analytics platform), you can then try ...

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Facebook ads are heavily influenced by your 'keywords'. For every ad you identify and carefully implement key words and and also pinpoint where (as in geographical location) you're targeting.

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You have a few options here. 1. Find marketing consultants or local marketing agencies that are looking for interns through local job boards and through LinkedIn. 2. If you already have LinkedIn, pull off a list of email addresses for your contacts and then write them all an email explaining pr...

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I don't think you can find a single perfect example because that will be based on that particular company in that particular industry. But what you can do is look for a series of landing page best practices. My book, The Best Damn Web Marketing Checklist, Period! includes many of those best pract...

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Look--there's risk EVERYWHERE. You've already pointed out the hazards of developing a marketing strategy dependent on a single platform. You've also noticed that you need to set your price to buffer against rising short and medium term costs. Startups should test and scale with whatever promot...

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Niche down to help a certain kind of client. Find out what serious problems you solve for them with your solutions. Don't talk about SEO or web design: you'll turn yourself into a commodity if you do. See this: https://www.jasonkanigan.org/what-to-do-if-you-are-a-commodity/

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I've watched different companies struggle with customer acquisition, and I myself struggled with it. I doesn't matter if its a physical product, a service or an app. Attention costs a lot of money, usually more than we can afford. Paid acquisition should never be your main driver of new users, ...

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The first and most important thing is to figure out where your customers are. I saw a question not too long ago that said they wanted to market to "middle aged women who are into fashion". Then you should spend all of your time on Pintrest! I've taught a lot of wedding professionals how to s...

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I would start with small-ish, local shops, like flower shops, beauty salons, bakeries, used car places, etc. Places that are probably run by an older individual that doesn't currently do Facebook advertising. Don't ask them for an 'internship', because that implies something formal that would inv...

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