Questions

Results for: Early Stage Investment

The most powerful element of your brand in the early-stage of your startup is your reputation. Every interaction you have can positively build (or negatively impact) your brand. This can't be bought, but can be easily lost. Common ways I've seen start-ups lose their reputation early: 1) Not l...

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(built Spheric / 30+ person consultancy / sold in 4 years) I'm going to assume you're thinking of starting a service company vs. a product company (even though most service companies do have ambitions of some day having a product, it's best to stay focused on this for now - they are totally diff...

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Cash money should be treated separately than sweat equity. There are practical reasons for this namely that sweat equity should always be granted in conjunction with a vesting agreement (standard in tech is 4 year but in other sectors, 3 is often the standard) but that cash money should not be s...

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What do you/the founders want to do? The scenarios you describe all have their own positives and negatives, and all represent very different paths. I'd like to dive more into your statement, "we have tried in the past to get our marketing team up and selling..." I suspect your marketing team wa...

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Validating your business idea before investing in materials and execution is crucial. Consider creating a landing page to showcase your concept and gather interest. Use social media and online ads to drive traffic. Collect email sign-ups or measure click-through rates to gauge interest. Conduct s...

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The conventional wisdom is to create a minimum viable product (MVP), release it, get customer feedback, use that feedback to improve the product, release again, get more feedback and so on. In terms of releasing to a closed user group, that is fine but when you launch a new website you're probab...

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I built and sold an enterprise company to IBM. While the fundraising climate was very different then, here are the things you should look out for: As a general rule, if you're going to raise money, then you want to raise enough money that you can get the company to the next stage at which you'll...

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Hi, The first step to getting the right feedback for your pitch is to find the people who you think are qualified to comment in the field. In terms of expertise, you should look for these: -Previous experience / involvement in startups -Experience or involvement in VC's or Seed Funds -A startup ...

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