Find someone in that industry and give them a path to partnership. If you want DIY training for online marketing, you can try MarketMotive (nationwide business marketing) or CompeteLeap (local business marketing) or Lynda (random assortments of tech training). If you want to discuss your busine...
After founding one company on my own, and co-founding several others with teams, I've written and spoken extensively on this topic - it's an under-recognized risk and challenge of entrepreneurship. You can read one of my more popular articles at http://lp.co/perspective, but I'll summarize it he...
Lead with the timing question in your marketing. IE. Sort your prospects by whether they're almost out of their existing plan or not. A quiz might be great if you can capture the lead with that information ("We have important info for you depending on when your existing plan expires")...you coul...
I used to work in advertising and saw how colleagues would manipulate analytics to give the client what they wanted. I am extremely weary of paying for advertising with Uberpong. Regarding PR, it is very difficult to measure ROI so I prefer to reach out personally and let media outlets know I can...
There's a lot to consider. For a lead generation deal to be fair to both parties though, a fee for *qualified* leads needs to be in place whether the lead converts or not. Notice there's a big distinction between "qualified" and "quality." If someone sends you 50 *qualified* leads and you only c...
Hi there, I wish I could give you an exact amount — or even a decent range. But, in reality, the answer is it depends. There are a number of factors I would use to quote this. Some of those factors include: - How much content, and what kind, is being created? - How much time are you expected to...
Hi, My name is Erik Hanley and I'm a Call Center Expert and Senior Analyst Programmer with more that 15 years of experience. If you need help to set up a call center/PBX phone app, you need to evaluate your needs and budget and then look for the telecom providers. Using VOIP providers Vs traditi...
From my experience it is best to assemble a sales team and make them do some cold calling. I believe that speaking to start-ups personally will gain you more companies to post jobs on your platform. I would also advise you to go on LinkdIn and look around the job listings there to see which com...
Normally, investors want startups to either exit or go public. They're not exactly interested in making some small return before. They want to make at least 10x the amount they invested, that's why it's worth it for them, even with the risk of losing the capital (and that's what happens to a co...
I have been very impressed with Hubspot’s CRM — $50 per month, per user.