Startup Founders’ Guide to Hustling a Conference


Here is’s list of the top conferences for entrepreneurs in North America. These events are the ideal venues to gain exposure, make connections, and get inspired.

But we know that the decision to invest your precious time and money into attending a conference, or any event, is not one that many entrepreneurs take lightly. So, to help you make the most out of your trip, we’ve put together a list of some of the things that you should consider before, during, and after the event.

A True Hustler Prepares

The real conference hustling begins weeks before you arrive at the event. Conferences are a whirlwind of activity often compressed into a few short days, meaning that to make the most out of your stay, you need to come prepared....


When Should My Side Hustle be Full Time?


We've been working around the clock on our side hustle with the dream that one day it'll be our full-time gig.

But now that we're getting some traction, the real question is, when do we go all in?

The best Investor — our current paycheck

There will never be a more equitable investor than our current paycheck.

Full funding, no pitch process, and market compensation from Day One.

Compare that to when we try to actually raise money in a grueling pitch process, spend months with no income, and have to work for half of what we made last year.

While our current investor (our paycheck) has a lot of hours and distractions, it has some really important benefits: it's predictable, it's consistent, and if shit hits the fan, we just focus on that.



5 Factors to Estimate How Much Your Mobile App Idea Will Cost


Over the past six years, Applico has built over 300 apps, and I’ve learned a lot about how to find the perfect app developer at the right price. The primary driver of price is the cost of labor. For example, hiring offshore developers will be exponentially cheaper than hiring domestic developers, and an established firm will cost you more than a freelance hire.

Because there are so many different variables, the price for a mobile app could range anywhere from $5,000 to $500,000. The average price range will typically be somewhere between $100,000 and $300,000, and the entire development process takes about 12-20 weeks. It’s obviously a hefty investment, both in time and money. So in order to optimize your financial resources, here are the f...


Unemployment Cases — Why I LOOOOOVE To Win Them So Much.


When I started my first company I had no idea what unemployment insurance was. Nobody in my family had ever filed for unemployment as they had all owned their own businesses and it had never even crossed my mind as an option when I myself was looking for work at various times in my life. I can honestly say I never had even heard of it until I was forced to get insurance for my own company that I started. I definitely did not understand the negative impact on the business when someone tried to file for unemployment…

….Oh how quickly we learn when we start our own businesses. I have come to learn that unemployment benefits are the most abused and misused benefits in the workforce.

Here’s the thing: Unemployment benefits serve a purpose in an...


From Bikes to Bamboo: How James Wolf Does it All (Part I)


James Wolf was late for our interview — two and a half hours late, to be exact. I’d speed walked the fifteen minutes from my apartment to his shop in Ho Chi Minh City’s expat hub, Thao Dien, at 8:30 in the morning, only to be met with a shuttered door and no signs of life inside. Sweating in the shade as loitering taxi drivers threw me curious looks, I called him up.

“I’m so sorry,” he said, picking up after a couple of rings. “I didn’t expect to have to go to the factory this morning but something came up and I’m just arriving, on my bike. Can I call you in a couple of hours when I’m headed back to Thao Dien?”

“Oh no problem!” I said. “It’s my bad! I should have sent a follow-up email.”

Now, anyone who knows me knows that that’s not my us...


When to Raise Funds


One of the most common questions we get asked is, "Should I raise capital for my business?" _What they’re really asking is, “Can you tell me how to raise money and where to find it?”_

And our stock answer is simply "No".

That tends to mess with people — because they typically aren’t expecting pushback. But the reality is that there are actually very few reasons that a startup absolutely has to raise capital. Every startup could use it. But does every startup absolutely have to raise?


Having answered this question about a billion times, it seemed like the right time to list what the decision tree for startup Founders should be when determining they must raise capital so we can distinguish the difference between "I need it" and "I have...


How Offering Financing Will Give You a Competitive Edge


More often than not, financing gets a bad rap. Sure, Apple can mark up a product as high as it wants, and McDonald’s can increase the price of hamburgers, but when the product is money, customers and merchants start to question the ethics behind the markup.

Yet financing these markups has the power to make a positive impact on both the economy and your business. Companies that can overlook the negative stigma and provide financing options will create a viable business model and attract long-term customers from a variety of backgrounds. Here’s why:

Financing Makes Economic Sense

To understand how financing impacts the economy, let’s take a look at the United States’ savings rate over the past five decades. Trading Economics reports that pers...


Where’s the Money? Takeaways From SheWorx100 Summit – NYC


Preseed. Seed. Series A. Series B. Growth capital. Term sheets. Valuations. Cap Tables. Convertible notes. Market opportunity. Venture Capital. Angel investment. Equity Crowdfunding. Family offices.

While the learning curve is steep, getting funding is about more than just an understanding of terms, it’s about the art of relationships. For female founders, the funding landscape has been less than friendly. According to Crunchbase, the number of female-founded, venture backed companies has plateaued at 17% since 2012. Is venture the only way to go? Certainly not. There are a diversity of funding sources founders can tap into. Crowdfunding, for example, is the only type of funding where women outperform men.The SheWorx100 Summi...


Nancy Duarte: Get Creative With Your Startup Presentations


Nancy Duarte is a pro when it comes to presentations. Not just giving presentations, but starting them, finishing them, and every step in between. Author and co-founder of Duarte Designs, Nancy Duarte is a seasoned veteran when it comes to incorporating storytelling into speaking and creating connections with an audience.

The below video is the fifth part in a series of 10 in which Nancy shares the key components to making a successful pitch using creativity and critical thinking. Find out what she has to say:

Getting creative (and comfortable) with startup presentations

Back when startup presentations were nearly all slide-based, Nancy used to have a general rule-of-thumb: one slide would equal about two minutes of talking. This was a tim...


Have You Tried Wishing in One Hand?


You know how the rest of that sage advice goes. Dreamers can only take an entrepreneurial venture so far, but that doesn’t mean they aren’t vital. However, dreamers need to be balanced with doers.

It’s the doers who get the funding – and without funding, you don’t have a business. In this video by StartupGrind, founders and investors talk about what actually gets a check written.

George Zachary of Charles River Ventures says he’s just recently figured it out after 17 years of being a venture capitalist: “Almost all the investments I wrote a check into, I had to have the feeling, ‘Would I be a co-founder of this company?’” In other words, are you barking up the right tree with investors?

This doesn’t mean a venture Zachary passed on wa...

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