The myth of the "stolen startup idea" somehow continues to live on, despite an insane lack of proof to the contrary. The thinking goes that if someone else hears our idea, they will simply take it and create a billion dollar business from it.
On paper (and in movies) that can happen. In reality, it's basically a Sasquatch myth.
Just having an "idea" for something accounts for nothing. Great companies aren't built because someone had an idea for something that no one else thought of — we all have novel ideas.
Great companies are built through an insane amount of dedication and execution that (rarely) leads to a big outcome.
By the way, plenty of people had the idea for a social network — and built them — before Facebook was ever "stolen."...
Think of big companies like the Death Star.
On the outset, it's a planet killer. But its weakness, (other than a really questionably-architected ventilation system), is that it moves at a glacial pace.
I spent 10 years running a digital agency working with these Fortune 500 giants like BMW, Best Buy and Eli Lilly.
What we don't see on the outside is how impossible it is for these companies to move internally and how we can use that lack of mobility to our advantage versus worrying about our home planet of Alderaan getting blown up.
The first thing we need to know about big companies is that their culture is almost always faced entirely inward.
That means their staff, unlike ours, spends more time co...
The investor pitch. It's feared. It's desired. It's terrifying.
But don't worry: We've got you covered. Here's everything you need to know about that all-important investor pitch.
Invisu.me Co-Founder and CEO Donna Griffit is a master pitcher who has helped countless founders distill their pitch down to exactly what they need — and nothing they don’t. She had the opportunity to sit in on a private pitching event where a delegation of startups had the opportunity give a five minute pitch and receive direct feedback from a group of top-tier Silicon Valley VC’s. (So top tier that she can’t even say who was there but, trust us, you will want to memorize this section before your next pitch.)
Here’s what ...
Product differentiation is process used by companies to clarify the differences between their products and other products on the market. Those other products can include competitors but also a company’s own products, to prevent overlap between the offerings. The goal is to find a product’s unique selling point (USP).
Product differentiation is important because it makes your product stand out from the crowd! It’s easier and easier to create a company or sell a product or connect directly with factories in China these days. So what makes your housewares product or dating app or SaaS product different from all of the other housewares products, dating apps, and SaaS pr...
There are weapons, and there are weapons made with plutonium. Well, there is competitive intelligence, and there is the competitive intelligence made by Knowlium.
Knowlium is the maker of the competitive intelligence software called Reveal – a product that “accelerates your digital strategy with real-time competitive insight.”
Which is to state matters very very simply. You must have a look for yourself to appreciate the comprehensiveness and sophistication with which Reveal processes data. If you want simple scores to understand your market position com...
It’s a crazy, multi-device world.
According to one report from Facebook, 60% of online adults in the U.S. and U.K. use at least two devices each day, meaning that mobile is at the epicenter of many brands’ marketing, sales, and product strategies.
This trend creates a window of opportunity for companies that are looking to reach audiences at multiple points in their buyer journeys. The challenge, however, is that mass-market tools and analytics technologies haven’t caught up—basic reports in Google Analytics only provide aggregate-level traffic data, for instance. It’s tough to dissect the steps that your audiences are taking to become customers and repeat customers.
Despite this lack of transparency, one concept holds tried and true: you’r...
Unfortunately, my site (SujanPatel.com) was hacked again, but I’m happy to report that everything is back up and running – no data lost and no personal information compromised.
I wish I could say that this was the first time somebody messed with my site, but what I’ve come to learn is that getting hacked is part of the price of admission for running on WordPress.
Don’t get me wrong – I love WordPress. The fact that it’s open source and widely adopted means tons of great templates, plugins and add-ons, many of which I use to power this blog. But those same pros turn into cons when you take into consideration the fact that hackers have the same amount of access as you do.
Dealing with the potential for WordPress hacks requires two things – be...
“Sometimes your spidey sense is like, ‘I don’t know if either one of these are right,’ but you have to go somewhere. Spinning your wheels, being in neutral? That’s bad.”
When you hear Founders out in the media talking about their product, most of what you hear them talk about is all the things that went right: the hypotheses that were confirmed, the “ahah” moments where all the pieces fell into place.
What you don’t hear most Founders talking about: all the things they didn’t know – the times a big bet didn’t pay off, the times when what you thought was true turned out not to be the case, the times when the market turned on a dime and suddenly everything you...
“Running involves discipline and a lot of hard work. You can’t fake it when it comes to finishing 26.2 miles. You definitely get out of it what you put in. Not only does it involve physical toughness, but a considerable amount of mental strength and focus as well. Comparisons can be drawn to business when it comes to knowing your capabilities, working hard, using your wits and not giving up.”
“Poker is a game of incomplete information. You know what cards you have but are making educated guesses and playing odds based on your opponent’s cards. Business is similar...
Clicking the “Publish” button is one of the highlights of my day.
Working hard on a post and then putting it out there to help others is extremely rewarding. It’s one of the main reasons why I continue to write so much.
But it’s not the only reason….
Content marketing remains one of the most effective strategies to grow a blog – any blog.
Creating great content is an extremely important part of any successful content marketing strategy. But it’s just one part.
If all you do is hit “Publish” and then move on to the next article, your blog won’t grow as quickly as it should.
And if you...