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ArticleIdea Validation Process: Customer Discovery

Idea Validation Process: Customer Discovery

Intro to the Customer discovery process

Up to this point, we’ve made sure that there is a problem in the market for your business idea to solve through idea validation research and notable experts have verified that you’re on the right path. Now we begin the last test of the business idea validation process — customer discovery.

We’re using customer discovery as a methodical approach to ensuring the product idea you’ve identified aligns with what potential customers actually want at a price they are willing to pay.

Key Takeaway

Use idea validation to confirm that the problem, solution, and revenue model aligns with what potential customers really want.

Customer Discovery

Customer Discovery centers around 3 critical pillars of your business model ...


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