Startup Therapy Podcast

The No BS version of startup life you've been looking for

We dive deep into the problems startup Founders face every day to unpack what's really at stake and how to actually solve them.


Beyond the big paycheck that will certainly make your life better, is the lingering attachment you have for your company and what becomes of it after you give up ownership and control over it.

A lot of us are used to hearing people telling us what we should and shouldn’t do, what we can and cannot achieve just because these people have tried it or have been in a similar situation. What they don’t realize though is what works for them may not work for you, and vice versa.

When things go well, we tend to think it’s the golden moment and that your Startup is on it’s way to getting big, only to find out a week or a month later that you’re back at step one.

Selling is a tedious process so you shouldn’t just focus on what’s happening during the negotiations but also the pros and cons after the sale is made. And of course, how much you’re being paid for selling is as important as HOW you’re getting paid.

The idea that more work gets done inside the office is no longer as effective as it used to be. An office setting may not be that substantial anymore for Startups. A lot of businesses are being run remotely and by far, they are progressing well.

Meet the hosts
Wil SchroterFounder + CEO,

Wil is a serial Founder having launched 9 companies over 25+ years, 3 being venture funded and 4 having been sold. He generally argues that Founders need to take a much different view of how to build startups.

Ryan RutanFounding Partner + CMO,

Ryan is a serial founder with 5 companies spanning 3 continents, 20 years and 2 exits. He generally argues with Wil.

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