Startup Therapy Podcast

The No BS version of startup life you've been looking for

We dive deep into the problems startup Founders face every day to unpack what's really at stake and how to actually solve them.


As a Founder, does it feel like every time you walk into a room you're being judged before a single word comes out of your mouth? Do you feel like it's always an uphill battle to be taken seriously?

As Founders, we value our freedom. But how much? When was the last time you considered the value —and the cost — of your freedom as a Founder?

What happens when our Startup is doing really well but we want to move on anyway? Let's discuss the reasons we may be compelled to walk away, how to fill the role we leave empty, and what life after quitting might look like.

As a Founder, what happens when we're forced into going back to reporting to someone else now that we've tasted the freedom of Founderhood?

Episode 31

As a Founder, when the business is struggling it can feel like that struggle is linked to your personal life and your personal safety — and you could suffer greatly as a result.

As Founders, we spend a lot of time thinking about what we want to accomplish, but have you ever sat down and really given thought to using the freedom that comes with being a Founder to say, "Here are some things I NEVER want to do again?"

Meet the hosts
Wil SchroterFounder + CEO,

Wil is a serial Founder having launched 9 companies over 25+ years, 3 being venture funded and 4 having been sold. He generally argues that Founders need to take a much different view of how to build startups.

Ryan RutanFounding Partner + CMO,

Ryan is a serial founder with 5 companies spanning 3 continents, 20 years and 2 exits. He generally argues with Wil.

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