I've been involved with online media since 1999, most recently as CEO at Strutta, a leading social marketing and promotions platform. I helped build Strutta from the ground up to become one of Canada's first Facebook Preferred Developers, executing social marketing campaigns for brands such as Crate & Barrel, Johnson & Johnson, and Disney.

Prior to Strutta I held senior business development and strategy roles at Yahoo! and eBay.

I was named to the 2013 list of Top 40 Digital Strategists by Online Marketing Institute and have been a featured speaker and writer on the topic of social media marketing for the likes of Social Media Examiner and Mashable.