Helping you with get-real insights, tools, and case examples on cutting through marketplace clutter with your brand.

Why waste time with a bunch of unproven theorists?

CEO of REBRAND and the REBRAND 100 Global Awards. Where the world goes for winning brands.

Competitor pressures, plummeting sales revenue, shifting customer demographics and outdated strategy are some reasons behind a company’s need to reposition itself and remain financially viable.

Specialties: Repositioning of businesses and organizations to compete in the global marketplace through provision of expert advice, information, tools and resources to effectively transform your brand. Guidance for brands on how to successfully improve the customer experience leading to greater profitability -- ultimately smart integration of human experience your target audiences consider relevant and distinct.