A leading authority in content marketing, emerging media, and transmedia, I have devoted much of my adult life to new media and its application to the real world. My business has been involved with businesses of all shapes and sizes as their emerging media specialist and business growth source including: Hewlett-Packard, Left Bank Films, Company C, Indian Head Resort, LIM College, Hayward & Company, boutique wineries, exciting restaurants, musicians and more.

A published author, I wrote Social Media Metrics for Dummies (2012), co-wrote Twitter for Dummies (2009, 2010), and wrote books, articles, ebooks and blog articles for publications like Wiley Publishing, Eloqua, BzzAgent, Media Bullseye, Mashable, IMN Inc., TechnoBuffalo, TechBlorge, Salesforce Marketing Cloud, Profy and other small press.

I've guest lectured at Boston University and headlined at events such as MIDEM in Cannes, France and Book Expo America in New York City.