Due to privacy issues, Google's policies prohibit remarketing campaigns for 'sensitive' medical issues. Has anyone found a work around to this?

I know there are other remarketing programs (and now Bing has just added one) but the other programs like retargeter are expensive and seem more geared for national/multi-region campaigns. My particular question relates to hearing loss/audiologist.


I'd recommend framing your Adwords ads in a positive light - instead of calling out specific medical issues in your copy, describe the benefits. (ex: instead of "Experiencing hearing loss?" try "Improve your hearing!") I imagine there are several ways to rephrase your copy to get your ads approved and still deliver the same message.

You can also try remarketing on Facebook, if it's a good fit for your audience. I don't believe they're as strict with this rule, so you may find that easier. There should be need to go through a 3rd party retargeting platform - you can build your ads directly through Facebook with no extra fees.

Hope this helps!

Answered 9 years ago

The truth is Google are doing you a favor. HIPPA would prohibit even the implication that some has a certain medically related problem. Just think if someone is using your computer or looking over your shoulder and an ad pops up for psych medication.

My suggestion is to find a different way of marketing to this group that doesn't violate their right to keep Personal Health Information (PHI) private.

Best of Luck,
From the Trenches to the Towers Marketing
I will be glad to help as my time permits.

Answered 9 years ago

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