I'm a marketing consultant who puts all my focus and attention into my clients, I work as if it's my business on the line.

There is no simple answer to that.
Each market has its own hurdles and own benefits. Market reasearch is the key to understand the market.
Customers on a whole gets attracted to better products , quality products , unique and product that is giving a solution, ofcourse affordability cannot be ruled out.
Even after getting best of the best product cannot sustaint he market if availability of the product is low or customer support is not there.
Better service along with improving your product can help you to cater market in a better way.

Answered 2 months ago

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