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Reveal: See Your Industry’s Landscape with Competitive Intelligence


  

There are weapons, and there are weapons made with plutonium. Well, there is competitive intelligence, and there is the competitive intelligence made by Knowlium.

Knowlium is the maker of the competitive intelligence software called Reveal – a product that “accelerates your digital strategy with real-time competitive insight.”

Here’s a quick rundown of what the Reveal competitive intelligence software covers:

  • Brand Monitoring
  • Content Marketing
  • SEO Analysis
  • Benchmarking
  • Social Media Analysis
  • Influencer Analysis

Which is to state matters very very simply. You must have a look for yourself to appreciate the comprehensiveness and sophistication with which Reveal processes data. If you want simple scores to understand your market position com...



Article

How to Be a Successful Marketer if You’re not Super Smart


  

I’m going to let you in on a little secret. I’m not that smart, and yet I’m a pretty good online marketer. I am actually probably one of the better ones out there.

So, how’s that possible? Well, you don’t have to be smart to be the best marketer. Instead, you need to be creative, execute well, and continue to learn from others.

Here’s the process I used to become a great marketer, and here is how you can follow in my footsteps:

Don’t be afraid to bug people

When I first started out in the world of online marketing, I didn’t know anything about it. I didn’t know how to edit HTML; I thought MSN was a bigger search engine than Google; and I had no idea where to start.

But the one thing I did know is that there are marketers out there who are a...



Article

The Day After: 11 Things to Do After You Publish a Post


  

Clicking the “Publish” button is one of the highlights of my day.

Working hard on a post and then putting it out there to help others is extremely rewarding. It’s one of the main reasons why I continue to write so much.

But it’s not the only reason….

Content marketing remains one of the most effective strategies to grow a blog – any blog.

Eighty-six percent of marketers in North America use content marketing, and 71% of marketers (overall) are planning to increase spending on content marketing.

Creating great content is an extremely important part of any successful content marketing strategy. But it’s just one part.

If all you do is hit “Publish” and then move on to the next article, your blog won’t grow as quickly as it should.

And if you...



Article

Establishing a Referral Network


  

Got questions? Ask thousands of world class expert mentors from Clarity.fm!


What’s a good way to establish a solid referral network?

 

I am asking clients for their dentists’ names and then calling them up one by one. Few dentists are willing to meet me, and I find the process tedious. I am curious to find if there’s another, more efficient way to reach my target clients. I am looking for something other than website SEO.

Humberto Valle, Entrepreneur, answered:

Hello, I’m a marketer and strategist by trade. One of the best in Arizona, where I reside.
I can guarantee you that a fundamental reason is that you are calling and talking more about you instead of them. Do your homework on dental services. Aim for one ...



Article

Renovating Your Startup Office: Creating a Google Space on a MySpace Budget


  

Years ago, I was having ice cream with my wife on a hot summer night and I overheard a group of 16-year-olds talking about how one of them went to work with his dad. I remember him saying:

“I went to his office and it was so boring. Everything was bright lights and pale colors. If I had to be in an office all day I’d make it just like my bedroom and enjoy hanging out there.”

I distinctly remember looking at my wife and saying, “That kid has it figured out. I spend 14 hours a day in a room I don’t want to be in with a job that I love.” I vowed one day to change that.

That was ten years ago. It apparently took a really long time for me to act on this one, but I finally did, and I have to say the kid knew ...



Article

The 20 Best Startup Podcasts for 2020


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The past few years have seen an explosion of podcasts — it seems like everyone wants to get in on the audio. And startup founders (many of whom have probably been listening to podcasts since they started in the early aughts) are no exception! But how do you know what to listen to in this vast sea of startup podcasts?

Don’t worry — we have you covered. Here are the top 20 best startup podcasts as we head into 2020. Grab your noise cancelling earphones — and get listening.

1. Startup Therapy

Hosted by Startups.com founders and serial entrepreneurs Wil Schroter and Ryan Rutan, Startup Therapy is an inside perspective on issues startup founders really care about. From what to expect in your first year after launching to how to deal with the e...



Article

How to Conquer the New Frontier of SEO


  

Every year, we’ll hear people declare that SEO is dead. Well known entrepreneur Gary Vaynerchuk has declared that its been dying for quite some time. It might be changing, but it’s not dying. Not even close.

Wouldn’t we all love to go back to the late 1990s and early 2000s – a time when simply stuffing keywords into a website’s meta tags, footers and CSS files was enough to guarantee high rankings in the search engines? Not to mention getting paid big money for these simple hacks.

As search engine algorithms have become more sophisticated, most of these tricks have died out. You’ve probably already heard the tagline “SEO is dead”, but for some reason the mindset still persists that figuring out the latest on-page tweaks is the key to natura...



Article

Your 10-Step Guide to Website Maintenance


  

Your website is like a car: if you fail to get routine oil changes, the vehicle’s performance will continue to drop until the engine stalls. Don’t let this happen to your website after all the hard work you’ve invested in getting it up and running. You, your web developer and your hosting company should follow the website maintenance checklist below.

  1. Thoroughly review and test the entire website (annually or after any updates). Set aside time to methodically and thoroughly review all pages of the website. You may find broken links, features that don’t work or areas that can use improvement. Pay special attention to overall user experience, load time, missing or outdated content, missing page titles or meta tags (content descriptions), inco...


Article

Content Marketing Simplified: Win Big with Good Work


  

Whether you’re running a startup or leading an established company, getting your brand noticed in today’s increasingly “noisy” digital environment can be a challenge. Old marketing paradigms – which focus on traditional media buys and banner ads – simply don’t get the traction they used to, emphasizing the need for new promotional strategies.

The numbers don’t lie

Currently, all signs point towards content marketing taking the lead as 2013’s hottest advertising trend. According to research conducted by the Content Marketing Institute:

  • 86% of B2C marketers surveyed employ content marketing tactics, with 55% of these professionals planning to increase their content marketing spends throughout 2013.
  • 91% of all B2B marketers polled use content...


Article

28 Browser Extensions That Make an SEO’s Life Easier


  

As an expert SEO, you have to be a jack-of-all-trades.

You need to understand link building, marketing, public relations, psychology, and technology.

At a certain point, there’s just not enough time in the day to do everything you’d like to do.

But you can save quite a bit of time and effort on small things by using browser extensions.

You can install them with one or two mouse clicks and access them with ease to the right of your address bar.

They will help you:

  • analyze website performance quickly
  • examine code behind websites
  • build links better
  • save time by improving your task efficiency

I’ve put together a list of 28 browser extensions I consider to be the best. I encourage you to give a few of them a try.

A quick heads-up: most of thes...



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