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To combat potential investor hesitance and avoid losing market opportunities, founders need to embrace the idea of the “soft sell.”

Not only is interactive content fun for users to interact with, it has proven to be effective in driving marketing strategies too!

If your business is ready to make the leap from living room to boardroom, do it from the heart of a startup ecosystem.

Blogs are great, but nothing beats books for deep knowledge. Check out these recommendations for the best startup books from experienced startup founders.

There are actually 3 Elevator Pitches that you should have handy. Here's how to get them ready to go:

Why sales prospecting is like hunting, panning for gold, and speed dating rolled into one, and why it just might be the customer acquisition strategy your startup is missing.

Startup Founders, it's time to change your relationship with changing your mind.

It takes more than a slick logo or a stellar marketing strategy to make a brand. When it comes to building your company’s brand strategy, every decision counts.

Didier Elzinga, founder of Culture Amp, talks about the concept of "diversity debt" -- and how he's figured out how to pay it down.

Choosing an app development agency is a huge decision. Make the wrong one and you could be wasting hundred of thousands of dollars, while wasting months, if not years of your life.