Why Our Founder Reputation Mattersby Wil SchroterHow we represent ourselves as Founders follows us throughout our startup journey. It's more than first impressions, it's how we handle everything from shaking hands — to closing doors.Continue
Form an Advisory Board to help Raise Capitalby Wil SchroterThere are multiple benefits in forming an Advisory Board for our startup. Raising capital is one of them.Continue
The Right Way to Ask for an Introductionby Wil SchroterIntroductions are favors, and favors have value. How we ask for an introduction is an important component not only to ourselves, but to those we are asking to introduce us as well.Continue
What’s the Least a Founder Should Know About Finance?by Wil SchroterAs Founders, if we don't know about startup financing, we are a liability to the company.Continue
Is it Better to be Located in a Major City?by Wil SchroterLiving in a major city has its advantages, but that doesn't mean that's where we need to be for ultimate success as a Founder.Continue
Bringing on an Investor Means Hiring Your Bossby Wil SchroterWhen we raise money from an investor, we are really bringing on our new boss.Continue
How to tell Investors “Sorry it didn’t work out.”by Wil SchroterHow we break up with investors is as important as how we built the relationship to begin with.Continue
How Do I "Buy Out" An Equity Holder Fairly?by Wil SchroterGetting equity back from an existing stakeholder isn't easy — but it is possible. Continue
Will Investors Fund a "Small" Business?by Wil SchroterWill anyone be interested in funding a small business if it doesn't have a big outcome? Continue
Will Someone Steal My Startup Idea?by Wil SchroterThe myth of the "stolen startup idea" somehow continues to live on, despite an insane lack of proof to the contrary.Continue