Startup investors are incredibly useful experts — on investing in startups.

The problem for us Founders is when we start taking their expertise on building startups as gospel, and worse, start pivoting based on their feedback versus our own decisions.

This stems from the fact that as Founders, we don't really have a lot of data points or experience when it comes to the qualifications of investors. We tend to think that since they invest in startups, they must be experts in how startups operate.

Investors are not Fortune Tellers

One of my favorite indulgences is listening to an investor who has been thinking about my business for 60 seconds tell me what the future of my business will be. I will always politely listen (you never know what you...