Digital Marketing guru. A writer of articles on digital marketing and author of 2 books. Certified in Google AdWords and Bing Ads. Small business marketing consultant
The first question you need to answer is who is your audience? Who are you trying to reach with your advertising? If for example, you were promoting a local restaurant, Facebook may be a good choice. If you are trying to reach business owners, LinkedIn may be a good choice (its more expensive though than the other choices listed). Also you need to determine if you want to narrow or segment your advertising. Google does allow you to target your advertising in multiple ways but Facebook targeting is more granular as its users share more details regarding Likes and Share, which is all tracked and packaged for advertisers (although the data is not tied to any particular user).
With all that being said, I like AdWords, Facebook, and Bing. AdWords of course is the most popular so if I had to choose between AdWords and Bing I would gravitate to AdWords (although Bing may be worth you conducting a test). You will probably go through your $1000 budget faster on AdWords than on Facebook so that's something to consider also. I would recommend retargeting but you'll probably need a bigger budget to do the campaign justice. I hope all of this helps. Feel free to give me a call if you would like additional information.
You can really introduce a subscription model in the beginning. This would mean you could have a free model and a subscription model. You would have to make the subscription model more robust than the free one in order for people to want to subscribe but the free model could at least help you to build up your list of subscribers by signing up for your newsletter.
Great question. One way to get the word out is to partner with site owners who may be interested in partnering with you. See what you can do for them first to help cross promote. If you are selling, for example Christmas cards, you may want to partner with a site that sell Christmas cookies, or holiday jewelry.
You can also work out an agreement where you can buy space in a holiday website owner's newsletter. Usually this may not cost a lot, (it depends on how many subscribers they have) but this can get eyes on your site.
When people come to your site, you definitely want them to enter their email address so you can connect with them in the future. So ask them to sign up for your newsletter or maybe you will send them a free sample, etc. You just need a way to build your email list so you can share your products with them.
Because I live in the world of online marketing, you also want to make sure your site is SEO friendly. I can write a whole new post on this subject but search online for good SEO strategies to make sure your site can be found in search engines. If you need help with this, feel free to give me a call. Hope this helps!