Compared to other business ideas, yes it is easy but it's not 'push-button' as many experts would have you believe (as they pitch you their $5,000+ training/services to help you). Selling products on Amazon is a business and the more you treat it like 'your baby', the much higher chance you will have with success.

Also buying products in bulk and rebranding them (this is called 'private label' or 'white label') is just one of 25+ ways to get products to resell on Amazon.

For more free information than you'll ever need to get started, check out my resources page at: http://jordanmalik.com/blog/resources (especially near the top under 'Amazon - Free Beginner Help'. Also (if you're interested in a high-quality, low price course to help you along), check out my free review guides/comparison charts of the world's best Amazon seller training at: http://jordanmalik.com/blog/asm and http://CourseComparo.com .... Good luck!

James Altucher (famous investor/author/entrepreneur) has some advice for this. As an entrepreneur myself, I totally agree and virtually any other strategy is wasting your target's time. The advice is (I'm summarizing here, it's not 100% accurate to Altucher's words):"Give-Give-Give-Give-Give, Ask". In other words: do a number of things for him/her for free, without asking. Send him/her your own (solid) suggestions about capturing more of his/her company's market, with a lead-in like "I know you're trying to dominate Industry X with your Company Y, I noticed there are three critical things your competition isn't doing that you guys can, here they are and why I think they are important" etc. etc., then do something like "I read your interview with Inc. Magazine about Product X, and when commenter James Doe said that Product X has no use today, I countered him with these 3 salient points..." etc. etc.....Then another time, email him with "I noticed your company Z has no lead generation on its site. My suggestion is offer this white paper I wrote for you on your industry, and offer it as an incentive for people to sign up to your mailing list (thus generating an email list of targeted customer. Oh, I use Email Platform ABC for that on my site, if you need some help implementing it, I'll be happy to advise you." Etc. Etc....THEN after you've given-given-given-given, ask her/him for 'coffee and 15 minutes of his time, no more" because then he/she will be like "ok this guy/gal has been helpful and he/she hasn't wasted my time." Good luck!

Find local TV station hosts that do morning talk shows. Send them a unit and track the package. Then send them an email with a link to a video/audio recording of you greeting them by name and telling them why you sent them the unit. Then show up at the TV station with 30 brewed ice coffees for the staff, put a note on each coffee that says "Courtesy of a fan of <name of TV show host>, and bring them to the receptionist (if you're worried about the local food health laws), bring 10 of the units themselves, with the aforementioned note, and ask the receptionist to give one unit to each of the senior executives/producers of the TV show. At least a couple staffers are bound to thank the TV show host (in the offices) for the unit and mention it. Then follow up with an email to the TV show host inquiring if she received it, if she liked it, etc., and that you'd love to be on the show and demonstrate it. Then rinse and repeat the same process for other local TV stations/newspapers/radio shows. Is this a little costly and time consuming? Yes (but far less than hiring a PR firm). Is it a little crazy? In a Richard Branson way, yes. But when it works, it gets you priceless attention

Anyone who tells you there are 'push-button' ways to generate are lying. There are at least two viable ways to get reliable, consistent revenue streams and grow them into a full-time size income: 1.) become an expert on something (anything where people are raising their hands and saying "I need help and I will pay to get it), grow an audience by giving away some of that info for free and then charging them for premium content around that 'something' and 2.) (a faster method) selling physical products online (specifically on Amazon, as a 3rd party merchant), which you can get started for under $50 and sell easily accessible and inexpensive (or free) inventory that's around you today.

See what your main competition is doing online to generate sales, then do it 2x better than them.

Don't focus on SEO. Focus on generating articles and videos and commentary that is compelling to read and strikes a nerve in your audience, and simultaneously hang out (post helpful feedback) on blogs and forums with said audience so they can get to know you as a trusted resource.

It is a pretty good chance Google won't accelerate anything for you and provide you with better help. They are just too big and their priorities lie with far much bigger initiatives. You might have luck if you find an Adsense employee via LinkedIn and establish a connection that way! but I wouldn't hold your breath.

I started my blog honestonlineselling.com with zero readership about 4 or 5 years ago, now I have an active membership in the thousands. In short, I started by posting helpful content on my blog, then hanging out online with peers (other people in the same profession) and directed them to my site for the free information (when it was applicable to help them with said free information). I didn't 'sell' anything, just grew a loyal readership by providing valuable help (the key is 'valuable') for free. To learn how to do all this, I took a $7 course (it should be $700 in my opinion (it helped me tremendously because I followed it to the 't'): http://nanacast.com/vp/116351/272845/

I think you may be looking too deeply into the issue. I would just keep whatever name you currently have and move on, focus on growth and sales. I've rebranded small start-ups and it becomes a.) costly and b.) a headache that's seldom worth it. Rebranding/renaming usually is being driven by someone's ego (I'm not saying that about you, I'm generalizing) and at the end of the day the market/consumer simply does not care. By the way, if you want to see the most extreme example of 'rebranding wasn't worth it', buy a used DVD of the documentary "Startup.Com"

Lack of trust. The bulk of paid ad works are haughtily sold by over eager sales reps, and they don't provide any robust value.