Mike KrongelInternet marketing and startup expert

Internet performance marketing pioneer. Founded one of the first performance based online ad networks intermark media. Grew it to over $90 million in yearly sales. Winner of 4 Inc 500 awards. Current projects are in the ecommerce, subscription based and lead generation spaces

Recent Answers

This really depends on the job and market you're targeting. Like the other poster said you can target job titles at competing companies. You can target interests related to the business as well. The ad is critical as you want to ensure its optimized for performance

I wouldn't change anything. If you're in ecommerce the dip is people waiting for Black Friday and holiday sales. If you continue to see a dip after Black Friday then I would worry.

More people browse the 2-3 weeks leading up to the holiday push

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