Questions

What are the best B2B marketing books out right now?

I am looking for books that can provide a crash course on current B2B marketing strategies and approaches.

7answers

For pure B2B, nothing beats the free and fee offerings at http://www.marketingprofs.com/


Answered 6 years ago

If you're interested in writing good copy when marketing B2B, check out the book Copy Logic by Michael Masterson & Mike Palmer. Also, The Truth About Leads by Dan McDade is great and looking at the marketing process.


Answered 6 years ago

If you want to learn how to be good at B2B marketing you need to understand that you always market to people first. People sign checks and place orders, not businesses.

That said, I would highly recommend you read all books and ebooks by Seth Godin and subscribe to his blog:
http://www.sethgodin.com/sg/books.asp

Now, the key to B2B marketing is trust. Decision makers must trust you and your business to buy your products and services, without trust no one will buy anything from you. For this, I recommend Trust Agents by Chris Brogan and Julien Smith.

On the subject of persuasion, to learn how to be persuasive in marketing and every day life, I highly recommend Fascinate by Sally Hogshead, it gets into details backed by research into 7 triggers to persuasion and captivation.

A good primer, if you don't know anything about inbound marketing, is the Inbound Marketing book by Brian Halligan and Dharmesh Shah. It covers the basics of what it is and how to use it to get leads and sales.

Now, since David Meerman Scott wrote forward for the Inbound Marketing book I just mentioned, I do want to recommend his book as well - The New Rules of Marketing and PR.

This should keep you busy.


Answered 6 years ago

What are your channels? What are you selling? How long is your sales cycle? The answer to your question is much different for the guy selling $20/month subscriptions (e.g. Constant Contact) versus IBM Global Services selling $100 million IT outsourcing deals. They are both B2B but are much different.

Anyone who jumps at an answer here without knowing these answers is missing the point.

Here's one thing to remember with B2B... "prescription without diagnosis is malpractice"


Answered 6 years ago

Great books:

"B2B A To Z: Marketing Tools and Strategies That Generate Leads For Business-To-Business Companies"

"Inbound Marketing: Get Found Using Google, Social Media, and Blogs"

You can also get my free ebook on the topic of How to Turn Your Website into a Lead Generation Machine. You can get a free copy from here

http://oriorcreative.com/blog/turn-your-website-into-a-lead-generation-machine-ebook


Answered 6 years ago

Unlock Startups Unlimited

Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.

Already a member? Sign in

Copyright © 2019 Startups.com LLC. All rights reserved.