Roberta RosenbergClarity Expert
Bio

Director of Marketing/E-Commerce for American Council of Engineering Companies, a DC trade association. Guest blogger at Copyblogger.com. Marketing specialist with 20+ years writing and web-based direct response campaigns. Founder of AdoptShoppe.com. Focused on email, banner and landing pages.



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I think the best answer is that it's a team effort. You know the facts of your story, but a good copywriter will transform the facts into something compelling, emotionally resonant and meaningful for the reader.


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