Senior Marketing Executive with B2B, trade association, STEM, e-commerce, and tech start-up experience. 25+ years focused on marketing for success in the digital space - email, social media. Adjunct Associate Professor, UMGC.
I think the best answer is that it's a team effort. You know the facts of your story, but a good copywriter will transform the facts into something compelling, emotionally resonant and meaningful for the reader.