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Results for: B2C

I don't know about 100, but my very first three clients came through thought leadership articles. I believe that referrals and SEO kicked in after that for a good mix of sources.

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B2C apps typically use a freemium model to make money off of in-app purchases and ad revenue. You could also make a paid monthly subscription model work in several categories, such as Newsstand. The challenge is finding the balance between giving enough functionality away for free so that your ap...

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Mobile app that has launched: You need ALL of the following: 1) Trending towards or at 100000 installs within first 90 days of launch; 2) Day 30 retention rate of at least 20% 3) Core "MTM" (metric that matters) healthy (dependent on business model, usage model etc) 4) Evidence that growth is j...

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If you're CAN-SPAM compliant, showing unsubscribe links, physical address etc, you don't have a policy problem. You have a relevance problem. Frequency and chasing prospects are not bad, as a matter of fact they can be quite good. But you have to be relevant to what the customer expects to get t...

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B2B is much easier and more profitable. The pitch to help a business grow at an affordable price is much easier than having to spend on gaining customers trust/loyalty.

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Bottom-line is that you have to be at a point where the evidence suggests you are ready to spend this capital to create a period of hyper growth connected to a clear path forward to creating a billion dollar business. What that looks like to investors depends on so many different circumstances, ...

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The typical consultant answer is 'test it' but there are some good places to start. People generally start checking email when they show up to work (yes that includes personal). Sending around 8:30AM will give you a good shot of being at the top of their inbox then. Another good time is before ...

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Basically you're extrapolating future sales that you expect will come from these 50,000 customers. So it's really a question of assumptions + existing data. Knowing the average sale amount of $120 is nice, but it's really inadequate. How saturated are those customers in terms of ongoing purcha...

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I would do another test run to confirm that it wasn't a one-time lucky streak that you hit. These numbers are definitely relevant to investors as they want to know the conversion rates. You should calculate your Customer Acquisition costs as this number will be important to investors. However, lo...

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I would go for the direct client contact-approach for several reasons: - It sounds like you are still searching for exact client requirements. You will get those from talking to the clients directly. - You are not sure, whether your clients are enough tech-savvy that redd-it makes sense. This p...

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