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Hi, Great question to post. I've been in your situation a number of times so understand where you are coming from. Both from startup's i've had through to working on Go To Market strategies in large businesses. The first place i would look to is defining geographically where i wish to cover e.g ...

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In my more than a decade of experience I have worked on either side of the table. From being a consultant to hiring a consultant to running my own business consulting company. I believe you should think more about the things that you should ask the consultant than questions a consultant may ask t...

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Recently, I've hit a "tipping point" where I have enough content (blog posts, podcasts, interviews, etc...) that companies now regularly seek me out for advice. "To be known, you must teach" - Nathan Barry After I wrote "This is a web page" (http://justinjackson.ca/words.html) I was contacted b...

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Regardless of your launch date - keep calm. Having a competitor or twenty is all but a certainty in our new business environment. It has never been easier to discover a problem, validate a solution, build a product and reach customers. But that goes for everyone. I'd urge you to consider a few...

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That's a great question. I hope I understood it properly. In terms of the comp landscape, tools like glassdoor.com are great for finding market value salaries for specific titles/locations. No need to hire someone there. For the rest, it seems like the expertise would be spread between an HR ex...

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Execute. Is there a critical mass of value that someone will care about the problem you are solving for them? The size of the problem you are solving and well you solve it generates the value. That then dictates what (if anything) you can charge. The number of people who have that problem defin...

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I have to say that from the hundreds of startups I have work with in one or other way, I have never seen someone "hire" a lead generation solution. Most of the work on the early days is done "manually" or "by hand" and the grow is all worth to mouth (or some inventive growth hacking technique wi...

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People face problems – real problems they may or may not see ... problems you might help them fix. If you're not fully established yet, then you must pitch your services to people who haven't fully realized that they need you. Trouble is, people are naturally reluctant to pay for advice. And t...

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Wow - what an interesting question. Have you considered sustainable services? Services that will endure no matter what the economy is doing or what the state of things is. Healthcare, medical services, education, financials, etc? Or really honing in on a niche — marketing/advertising when budgets...

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Given that you are marketing your ability to build websites and mobile apps, your website lacks a lot of credibility as compared to other vendors offering similar services. A few specific examples: Links to what might be apps that your firm has previously built, link to almost illegible screens...

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