I'd recommend talking to a business consultant or coach, preferably someone with experience in your industry. As someone outside your industry, I would recommend that you think more about how you can consolidate into fewer brands. Managing five brands means splitting your resources, time and mone...
Building a brand takes more than a logo. With that said, consistency is key for obtaining a competitive advantage that speaks to your market for longer. I would recommend against using different styles and colors for various purposes and instead maybe avoid using in lieu of the logo use maybe ins...
The most powerful element of your brand in the early-stage of your startup is your reputation. Every interaction you have can positively build (or negatively impact) your brand. This can't be bought, but can be easily lost. Common ways I've seen start-ups lose their reputation early: 1) Not l...
I like the name "Melissa" — but I wouldn't use a website URL like www.melissahome.com because it just doesn't feel "natural" — I would choose something that implies what Melissa means to us... For example: "Ask Melissa" or something like that. Good luck!
First of all, this will come down to branding and how you wish to position yourself relative to the vertical (niche) you wish to operate in. Things such as market research do help to a certain extent but it will also come down to what that luxury item is. For instance; in the sense of luxury w...
This is interesting, but not interesting enough. Not yet. You need to work further on your branding. What KIND of promotion for artists & designers? How is what you do DIFFERENT from anything else? What do artists & designers GET from you that they don't get anywhere else? Your target market are...
That depends on how differentiated you are from existing products and if having your product next to a dozen competitors on a shelf will help sell it. Do customers need to touch it to see why it's different/better? If not, brick-and-mortar might not be necessary, at least initially. Warby Parke...
As the former owner of a web design shop, I can see the appeal of a program like this. The biggest reservation I think a shop owner will have is understanding how you will treat their clients, what expectations have been set, and how much damage control they will have to manage if something goes...
Hey! The first thing that you should consider when trying to rebrand is identify your market's most common objections. Why are consumers hesitant to purchase second hand clothing? Once you've identified these problem factors, you can start developing a strong marketing strategy. For example,...
Two key concerns are 1. Customer confusion with the 2 offerings: Imagine being in an art gallery that sells photography training and fine art or a book store that tries to sell you fine art. Even if it's the same group of people, they may be in very different mind-sets and hence may not associat...