It's a balancing act. You're absolutely right in the observation that the hero is the client, but when a coach tells their own story the reader builds trust. They think, "this person had the same struggle as me and understands what the process is like, therefore I will trust the to relate to my p...
I'd say you're *almost* ready to talk about equity but before you do, I think it's really important to check in as a group and see who really wants "in." Startup Weekends create a lot of enthusiasm and excitement but I've seen a lot of projects originate there that end up like reality TV - a con...
With 17+ years in PR, and my work as chair/co-chair with the MIT Enterprise Forum in Chicago, let me add to what has already been said. You have two industries (aka targets) to approach - technology & advertising. Try to include a demo video in your media pitch/kit. Create and tell a story t...
After reviewing your site I found there was a potential for confusion with openup.com which is a completely different site. How does the name reflect what you are providing? Would be good to explain this somewhere. I also found the About Us page was way too vague and the FAQ's, while better, sti...
Yes. That is the whole purpose of the USPTO filing system. Whoever is first to file gets the mark. There is common law usage which they could argue but first to file is generally upheld.
While I don't specialize in band management or promotion, I have some second-hand advice as my boyfriend is a signed musician to a major label. From my understanding of your question, it sounds like they have some sort of following already - from here, I'd identify within the US or Europe where...
Retention - if you build something people want/use AND come back and use often, then you can usually figure out a business model to make it work (if there's a big enough market).
As a business owner I also feel that for someone to come in and take pictures would feel a bit violating. We've actually had competitors come in and take pictures of our store layout in the past in order to copy. If you're trying to get their interest with a custom poster relevant to their busin...