Hi - I work with investors on a daily basis. You need to be able to show value of your brand. Either push this through public relations, thought leadership and being authentic. I'd recommend testing all avenues to attract the attention of investors in your sector. Gaining trust is key. You can al...
For starter, you can apply the framework that you used to sell a product in your eCommerce business, to selling a brand/website/company to potential buyer/investor. Since you have experience in eCommerce, this must be familiar with you. For example: 1. Understand the market. Is there a market fo...
Hello, Most businesses despite the product fall under two general categories: 1. Products 2. Services For USA based businesses – we consult on every aspect from Conceptualization-to-Completion, including federal, state, and local laws/regulations, etc. We even provide referrals for Branding ...
Reach out to small businesses in your area. If you can sell them on the benefits of having a strong online presence and help them set up a website and a blog, you will get some solid first customers.
There is a tremendous amount of buzz surrounding content marketing and its need within a brand’s overall marketing strategy. Doing content marketing is much more than publishing on your blog occasionally and posting your thoughts on social media. “Do stuff and maybe it will work” is not a strate...
You'll never get indexed by Google right away, it's going to take at least a few days or weeks, but there are a few things you can do to speed up the process as much as possible. 1. Create at least one simple landing page while your site is being developed and include a few paragraphs of text ex...
Customer retention is no longer just a marketing function—it's a data strategy. Many regional brands invest heavily in customer acquisition but fail to connect online and offline customer interactions into one customer profile. Without that, personalized engagement becomes impossible. If I were...
I'd consider finding some middle ground. Be careful of SEM farm agencies where it's a bit more of a factory atmosphere. That said, your current gig doesn't seem to be challenging you. So I'd consider a change but I'd be more picky about where you go so you can find an environment where you can le...
First of all I want to give you a lot of credit for what you are doing. One of the great things about being a business owner is that the successes are truly your own, but the downside is that the failures are too. Going through the tough times can be emotionally and physically exhausting. To ge...
Hi Kristin! So, I take it you have your firstnamelastname.com AND firstnamemiddlename.com You can really go either way. However, whichever way you go, it needs to be on all of your branding. For legal stuff, contracts and etc - you will need to include your last name. So even if you use Kristi...