First thing I might comment on here is are you absolutely certain this is a new product? From what you describe its a new angle on an old idea. With that more in mind if you think people are unaware of your view point then education based marketing seem the most relevant starting point. You see...
After reviewing your site I found there was a potential for confusion with openup.com which is a completely different site. How does the name reflect what you are providing? Would be good to explain this somewhere. I also found the About Us page was way too vague and the FAQ's, while better, sti...
Yes. That is the whole purpose of the USPTO filing system. Whoever is first to file gets the mark. There is common law usage which they could argue but first to file is generally upheld.