First you have to be think about the your intrest and where you get the comfort then you can start your buisness.
Setting up a proper accounting system should be your #1 priority. There are many services such as Webgility that will sync your inventory with Quickbooks, Xero, etc and all of your sales channels (ebay, ecommerce, etsy, etc).
I'd like to recommend bringing this problem to your Advisors. Letting some third parties play in the business. Maybe your CMO and current team are concerned with the equity split or time it takes to bring someone else on and get up to speed. Have you considered bringing in a consultant to deep...