Here's a funding route I love for all sorts of situations: Start small, and go directly to your intended audience. Use a pre-sale campaign with a tilt mechanism (one that requires crossing a certain threshold before anyone is charged - so that you can ensure you will cover your costs and not l...
I have a lot of background in live event promotion and also dealing with investors. Really it depends on the type and size of the event you are wanting to promote. Sometimes sponsors are enough to get you going depending on what the target market it is and if the ideal audience for the concert ...
First thing I might comment on here is are you absolutely certain this is a new product? From what you describe its a new angle on an old idea. With that more in mind if you think people are unaware of your view point then education based marketing seem the most relevant starting point. You see...
here is my simple advice which should save you a lot of time and money. your journey should start identifying whether or not you have a problem worth solving. Most of your issues, assumptions, solution you put forward is irrelevant until you have done this. Don't get me wrong, your idea is sound...
Pop-ups are generally pretty obtrusive to the user experience and may actually have a negative impact on your conversion rates. I'd recommend refining and testing your calls-to-action (including offer, copy, image, & placement) to make sure those are as optimized as possible. I'd also recommend ...
Face to Face will always be better. The reason is because to get to the root of an issue or to what really drives a person, you need to ask WHY 5 times. Only then you can offer a solution that will be irresistible to your prospects. Let's try with an email survey. 1. What is your biggest strug...
Hi Rebecca, I would love to connect you with one of my contacts that brings medtech inventions like yours to market. There are an R&D wing of a healthcare provider and have brought some cool products to market already. Please send me a quick message and I'll get you my email address and set you u...
There are a lot of tools designed to help "sketch" business ideas and business models. You need to be able to define and refine your ideas with a pencil and paper at the best. Other tools like Business Model Generation are great at sketching and documenting business model assumptions. I'm a huge ...
Move quickly and build a brand. Leave them a step behind trying to copy you while you define the market.
Depends on size of project, time and location commitment. Day, project, hourly and change fees are all common for our small team. Large companies offer different pricing structures.