You use the title co-founder, which indicates a partnership and mandates that the tech hire (I'm assuming is the CTO) be provided with the perks and benefits of other co-founders. If you are using the term co-founder loosely and there is no formal co-founder designation in place, then wait 6 mont...
The ideal way would be to hire the engineer while the project is still under development. You and the engineer should follow up with the outsourced partner in the process. This will give hold to the engineer and later more staff can be trained in upgrading or follow on versions of the product/ser...
Where will traffic to the site come from? Do you have a target market identified? Beyond "people who need personal coaching services"? (Which is pretty non-specific to me) Do you know if they are willing to pay for your content? Just putting up a blog is not enough, for either case.
Hi! First of all, keep going. There will always be dark days, no matter how well funded you are. In fact, once you accept growth capital for equity, you bring on a whole new set of expectations and challenges. Running a startup, as you know, is never easy and it's never as smooth as people m...
Revenue solves all problems. If you want me to be more technical, cash-flow.
If you're talking in terms of service-based work (freelancing, consulting, etc.), then ALL of sales should be based around the value you're creating for the client. If I build a new marketing funnel for a client and they see an extra 100 leads per month — assuming their standard conversion rate...
Hi, I've spent my career in Business to Business sales. If you're not willing to make sales calls or deal with clients yourself, there are really only two options: 1. Create an interface for order taking and rely on marketing efforts. 2. Figure out a way to pay others to make the sales calls fo...
Yes, it is possible. These are called Information Interviews. The key to keep in mind here is that some people are going to be happy to talk with you, and a few are not. Don't take the few personally: they don't want to talk to anybody. If you want a fast turnaround, call; if you can wait, send...
Better than a cover letter is to actually proactively DO something to help them. It'll show them not only that you've researched them, but you're passionate about the startup and worth bringing on. A man got a job at Square early on for just making them a marketing video on his own (back before...