Hey Slava! I actually have a ton of experience with this. For the last year myself and my partners have built out Rocketlaunch (www.rocketlaunch.co) to a growth agency focused on marketing and sales for Startups. We work on core items internally and outsource when possible. My caveat on outsou...
Well, the most basic answer is that you could look for certifications. However, that only takes you so far. Any PPC professional worth his/her salt also has experience with PPC management software (Kenshoo, Marin, Acquisio), etc. Ask what experience they have and what they like dislike. I hav...
Social media channels like facebook are a great way for doctors to market digitally and cheaply. I recommend "humanizing" the doctors practice in a series of posts so clients and potential clients already feel like they know the staff and that they are just "going to some doctor" Consistant goo...
So the firs thing I wonder about this is not what the price will be, but how will you get mental health providers to integrate the app into their workflow? What is the ROI specifically that would make a company want to buy this? How can you justify the cost with the value provided? Is this someth...
Nearly every market is experiencing demand right now - especially for digital marketing services. Many brands are overworked, meaning tasks like social media management, blog/content creation, digital marketing strategy, and online customer service is being neglected. If you or your part-time w...
The suggestion by James is great. Here is another good option that you can look into: http://www.amazon.com/Guerilla-Marketing-Inexpensive-Strategies-Business/dp/0618785914/ref=sr_1_1?ie=UTF8&qid=1383588504&sr=8-1&keywords=guerilla+marketing Great foundation for the basics of marketing.
I've worked in digital marketing since 1997, led business operations at two digital marketing agencies, and advise digital agency owners on improving the business side of their agencies. Agencies tend to use some version of the standard consulting phases: Discovery, Analysis, Recommendations, an...
Central CRM in the cloud that everyone has access to. Infusionsoft might be a good solution. Obviously you need email follow up series integration and sales funnel automation.
Great question, I have launched a few digital products and have helped others do the same. The steps can be as simple as: Setup a PayPal link and send it out to people or can involve complex applications. Without knowing the exact nature of the product or service in mind here are some general st...
After advising and marketing for tech companies for over 13 years, and for as much as I value my own profession, there is no escaping this path: Start by getting your first 10 customers. No joke. That is harder than it looks. You can do this via social media, cold calling, personal networks, do...