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What you want to do is create a relationship with that new potential customer. People can only oo and ah for so long, so what you want to do is create a compelling offer to bring them in. This is why candy and treats often work. Whatever it is, make it instantly satisfying and memorable (homemade...

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Hi there, I am a former PWC Chartered Accountant now helping small companies and accountants improve their business. Check out our websites www.theprofitablefirm.com (for accountants) and www.financedirectorservices (for small businesses - under construction). It depends what sort of workflow y...

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