Are you looking to build a volunteer test group or get professional feedback on the actions of your beta testers?
I've taken a quick look at your site and am happy to talk to you. Take a look at my reviews here on Clarity. Product advice is an area I provide a lot of help to Clarity members about.
There are advantages to both approaches. Using a theme such as Avada or X (my recommendation) will make the process faster and guarantee consistency, however the downsides are bloated code and potentially slow page load times. If you don't have a large or media-heavy site, this may not be an issu...
Strictly speaking, no. No one customizes anything. They say they want that, but this is a flaw in listening to users. If you watch their behavior, no one (I mean, 1/10th of 1%, at best) customizes. Now, that isn't to say mapping is good, readable, or often applicable to contexts. Aside from incr...
Yeah they should...user meta and groups also an option
This is quite simple with screenshots and Photoshop. If you are bootstrapping, try resources like fivrr.com, elance.com, or odesk.com Otherwise, ask your friends/family/neighbors if they have a copy of Photoshop for you to do this. If you'd like, setup a call and I can have my in-house designer...