It’s actually better for the brand to be more established on multiple platforms because as the targeted person switches apps, they will see your image again. This really increases the chances of you getting clicks and converting. The money aspect of your question is easy, start off by doing the s...
I have to say that to answer the question more fully would be a consultancy project... But I can give you some brief information. You can find some brief information about consumer penetration in US: http://4k.com/news/4k-tv-sales-to-surpass-100-million-units-by-2018-5948/ Services available ...