I think you're looking at this the wrong way. Your customer acquisition cost is not something you should benchmark against other businesses. Without knowing more, like your short and long-term goals, it's impossible to answer. Two companies with similar business models may have different answers...
My recommendation would be to outsource for as long as possible and focus your time and energy elsewhere. Build the simplest, least expensive solution possible and test whether there is sufficient marketplace demand for the concept before investing one dime more than necessary. Cheers, Frank
Stop thinking you don't have the skills to do something. You can learn anything if you decide to, but assuming up front that you can't (forever) is dangerous. my2cents
If you want long term evangelists you're going to have to think outside of the relationship between your product and the customer and focus specifically on the customer. Identify the influencers who are already engaging your brand through social media channels and see what you can learn about t...
It sounds like you need design with backend programming to accomplish this. If you are interested contact me directly to go over your tech. needs for this... Maybe Visit CodyL.com They are a team I am aware of that implement code with easy to use backend for clients own updates and build tools fo...