Online coaching is a great space right now, and I'm glad to see someone with real-world coaching experience making the shift. The agency I started worked primarily in the fitness industry, and I helped plan, market, design, and build over 300 websites for personal trainers, gyms, and online coa...
Your franchisor isn't helping out, huh? What kind of feedback have you gotten from them? Do they have a dedicated franchise success executive? Or a franchisee council to draw experience from? Your long term strategy is to raise the guest check average for each visit, and increase the frequency ...
This is an article I came across a few years ago regarding the decision of adding social login: http://blog.loginradius.com/2014/02/7-considerations-using-social-login-on-website-app/ It does a good job of highlighting the key consideration points.
As a business owner I also feel that for someone to come in and take pictures would feel a bit violating. We've actually had competitors come in and take pictures of our store layout in the past in order to copy. If you're trying to get their interest with a custom poster relevant to their busin...
Congratulations on jumping head first into the digital age! And good for you for having the passion and enthusiasm to learn about new ways to market your business ideas. There are plenty of free resources out there to help you learn from top internet marketing minds. Check out this list of the t...
Ask them to brief explain their methodology and most important the KPI's that they will track thru your project. That way you can compare different agencies KPI's and see the ones that make sense with your business goals. A few ones to exemplify: General: Traffic, Sources, Conversion Rate, Bounc...